From issues mundane to issues involving the survival of humankind itself, Prospect Theory helps people to analyze the way they analyze the world in order to come up with a much better understanding of the potential risks and outcomes they are faced with. The assignment of value within the decisions and outcomes has a bearing on the decisions themselves, and as each group of people assigns certain value to both the specific, shorter-term outcomes as well as the aggregate outcomes, the decisions and the human decision making process becomes much more complex. References

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